Official Partnership Announcement: Synopsis Selects SBL as Sports Business Development Partner

We’re excited to welcome Synopsis as an SBL business development partner, helping the company build relationships and win new business across the sports industry!

Synopsis is an AI-powered data infrastructure platform that helps sports organizations connect data across ticketing, merchandise, sponsorship, marketing, finance, concessions, and other systems without requiring a large internal data or engineering team.

Organizations can centralize their data, automate reporting, build dashboards, and use AI to ask questions of their business, all on top of a live data infrastructure that can be deployed in days rather than months.

Synopsis is already demonstrating its potential through its work with One Knoxville SC and Union Omaha, two of the top clubs in USL League One.

At One Knox, Synopsis integrated CRM, ticketing, merchandise, and marketing data to create a unified view of the business. In its first season on the platform, One Knox increased ticket sales by ~35% while avoiding the need to hire a $50,000+ analyst that had been planned in the budget.

“For decades, professional sports franchises have used data and analytics to drive nearly every part of their business. But building that capability has historically required the budgets, technology, and specialized teams that only the largest organizations could afford. Synopsis brings that same level of data infrastructure and intelligence to semi-professional, minor league, collegiate, and youth sports, giving organizations of any size the power of a world-class data and analytics team at a cost that makes sense for their business. And the coolest part? You can be live in one week.” — Kris Krisco, CEO, Synopsis

SBL will work alongside Synopsis to identify the right teams, leagues, properties, and use cases while building relationships with decision-makers across the industry.

We’re excited to help bring Synopsis to more organizations across sports!