About Sports Business Leaders
Sports Business Leaders (SBL) is a membership community, event series, and advisory helping sports businesses raise capital, make industry connections, and go-to-market.
SBL offers curated in-person experiences, strategic consulting, and investor matchmaking to help sports startups grow faster and make the right connections.
Founded in 2024 with a vision to bring sports professionals together, Sports Business Leaders has quickly become Philadelphia’s largest and most influential community in just one year—fostering innovation, collaboration, and thought leadership in the industry.
Our Team
Justin Titchenell
Founder
Justin Titchenell is a co-founder of Sports Business Leaders, a network connecting top professionals in sports, media, and entertainment. Prior to SBL, he built CoachTools from the ground up, growing it to serve over 5,000 athletes and dozens of coaches across seven states. A sports tech entrepreneur and marketing innovator, he specializes in leveraging technology, strategy, and community to drive growth in the sports industry.
Jake Voorhees
Founder
Jake Voorhees is a sportstech co-founder, fractional CMO, and advisor. He co-founded Sports Business Leaders (SBL) to connect sports founders, investors, and innovators. Previously, he helped scale NERDiT NOW from $157K to $1.5M, co-founded AthletiFi, and built a 110K+ subscriber YouTube channel. In 2025, he’s focused on expanding SBL’s impact in the sports business world.
Our Purpose
Sports Business Leaders (SBL) exists to connect the people shaping the future of sports. Our community brings together founders, investors, and executives in sports business. We focus on collaboration, credibility, and impact. Members are building successful companies and using sports to drive growth, equity, and community development. Through events, VIP membership, and advisory services, we create a space where ideas turn into partnerships and where leaders share lessons that inspire the next generation.