About Sports Business Leaders
Sports Business Leaders (SBL) is a professional association and connections platform purpose-built for the global sports economy.
We cultivate an ecosystem of founders, executives, investors, and operators through a curated event series, media platform, and advisory services. Our association of 150+ members is the core of that ecosystem, sitting within a broader network spanning the full depth of the sports industry.
From emerging ventures seeking capital to established organizations driving strategic growth, SBL sits at the center of those conversations. We facilitate the relationships, visibility, and intelligence that move deals forward.
Our Services Include:
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Strategic Partnerships: Find more qualified partners in the sports industry. SBL serves as your intelligence layer and fractional business development team, helping open the right doors and build relationships to drive growth.
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Fundraise Consulting: We help sports companies craft their pitch, build investor-ready materials, and connect with aligned capital partners.
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Marketing: We have with content and email marketing capabilities.
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VIP Membership: Gain direct access to SBL's inner circle. Members receive priority access to events and ongoing support from a network of sports business leaders invested in your growth.
Our Team
Justin Titchenell
Founder
Justin Titchenell is a co-founder of Sports Business Leaders, a network connecting top professionals in sports, media, and entertainment. Prior to SBL, he built CoachTools from the ground up, growing it to serve over 5,000 athletes and dozens of coaches across seven states. A sports tech entrepreneur and marketing innovator, he specializes in leveraging technology, strategy, and community to drive growth in the sports industry.
Jake Voorhees
Founder
Jake Voorhees is a sportstech co-founder, fractional CMO, and advisor. He co-founded Sports Business Leaders (SBL) to connect sports founders, investors, and innovators. Previously, he helped scale NERDiT NOW from $157K to $1.5M, co-founded AthletiFi, and built a 110K+ subscriber YouTube channel. In 2025, he’s focused on expanding SBL’s impact in the sports business world.
Our Purpose
Sports Business Leaders exists to connect the people shaping the future of sports. We bring together founders, investors, and executives across a curated ecosystem built on credibility, collaboration, and impact. Our members are building successful companies and leveraging sports as a platform for growth, equity, and community development.
Through events, VIP membership, and advisory services, SBL creates the conditions for business to happen.
Founded in 2025 with a vision to bring sports professionals together, Sports Business Leaders has quickly become a global organization fostering innovation, collaboration, and thought leadership in the sports industry.