SBL is a sports business association, business development platform, and events organization built to help companies and executives grow across the sports industry. Since launching in January 2025, we’ve hosted 80+ events across 12 cities, built a membership community of 200+ sports professionals, and helped generate more than $1M in new business through our members and clients.

Beyond events, SBL provides business development services for companies looking to build relationships and win business with professional teams, leagues, and sports properties.

In July 2027, we’re bringing our global network together in Philadelphia for the SBL Summit, our flagship conference connecting executives from pro teams and leagues with founders, investors, and sports companies.

Our goal is to create the right connections and turn them into tangible business outcomes.